Our Story

TRAC Financial Services, LLC ("TRAC") was founded by two seasoned financial industry professionals with decades of experience supporting broker-dealers across a broad range of disciplines, including operations, product access, compliance, and contract negotiations. From the outset, TRAC has benefited from the collaboration of respected industry experts who continue to contribute to the firm’s technology development and consultative initiatives.

Shortly after launching TRAC, we expanded our vision by establishing TRAC Asset Management and TRAC Insurance Services. With the formation of TRAC Asset Management, LLC (a registered RIA) and TRAC Insurance Services, LLC (an insurance agency), we fulfilled our objective of building a fully integrated platform capable of serving the financial services industry through wealth management, insurance, and consulting solutions. This structure creates meaningful cross-selling opportunities while enabling us to support business, corporate, and individual clients with comprehensive, coordinated services.

TRAC brings deep industry knowledge and experience to every client relationship, delivering a customized service model designed to complement and enhance each client’s existing business. Like a trusted partner, TRAC is committed to being there when you need us—executing your business, product, and investment needs with integrity, insight, and professionalism. Our approach is grounded in core business values and supported by a knowledgeable, service-oriented team dedicated to your long-term success.